Léa Seydoux, sensual muse in the ad for Spell On You, the new Louis Vuitton perfume
Short haircut, blonde hair, porcelain complexion, tapered silhouette… Léa Seydoux takes on an alluring new role in the latest Louis Vuitton perfume advertising campaign. The actress appears in her underwear in a very carnal clip to embody the brand's new fragrance, called Spell On You.
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The explicit shots depict the romance between two lovers driven by fiery passion, embracing to the famous music of Nina Simone. “I absolutely wanted to tell a love story, a spellbinding romance,” explains fashion photographer Jean-Baptiste Mondino, who produced the short film. “So I decided to translate the feelings of the protagonists with purity and elegance. The film also evokes travel, escape, a captivating theme that has always been Louis Vuitton's signature.
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Barely made up to better reveal her natural beauty, the "James Bond girl" gets (almost) naked on the screen. “I am honored to embody this new campaign highlighting a fragrance synonymous with sophistication and sensuality,” says Léa Seydoux, who has been ambassador for the house since 2016. “This campaign is a beautiful continuation of my journey with Louis Vuitton, today punctuated by several stories.”
The video ends with a shot of the actress asserting herself with confidence, dressed in a black suit and sporting her Capucines Louis Vuitton bag in her hand, giving free rein to all interpretations.
This new romantic fragrance composed in Grasse gives pride of place to the iris in all its facets. The choice of this main note was precisely chosen. “The iris is a love potion on its own. Its scent literally overwhelms the senses, confesses Jacques Cavallier-Belletrud, Louis Vuitton's master perfumer. It is the ingredient of seduction par excellence, in cosmetics as in perfumery.” Its violet accents are expressed in a sunny bouquet of rose and sambac jasmine before unfolding its powdery notes in the honeyed sweetness of acacia flower. Bewitching.