Exclusive collaboration: with Fendi, Kim Kardashian brand goes upmarket

07/10/2022 By acomputer 398 Views

Exclusive collaboration: with Fendi, Kim Kardashian brand goes upmarket

Publié

Skims and Fendi launch a first collection together.If the DNA of the two brands are respected, the prices are them, those of luxury.

par
Lauren Cavin-Hostettler

La rumeur enflait depuis quelques jours. La nouvelle a été confirmée en début de semaine: le label de lingerie gainante et de vêtements d'intérieur inclusifs de Kim Kardashian, SKIMS, signe sa première collaboration avec une maison de luxe. Deux ans après son lancement, Skims s'offre un partenariat avec Fendi.collaboration exclusive: Avec Fendi, la marque de Kim Kardashian monte en gamme collaboration exclusive: Avec Fendi, la marque de Kim Kardashian monte en gamme

Prices more Fendi than Skims

Available from November 9 in a limited edition, the collection mixes well the universes of the two brands, between Shapewear and Couture, which Kim Kardashian assumes: "An unprecedented collaboration that unites the luxury of Fendi with skim innovation".

collaboration exclusive: Avec Fendi, la marque de Kim Kardashian monte en gamme

However, prices will not be those to whom skimmer customers are used to.The brand offers parts between $ 50 and $ 100.This unprecedented collaboration will cost much more: according to the "WSJ Magazine", the prices of Fendi X Skims products are much higher.For a top or a dress, it will take $ 950 (sending.872 Swiss francs), the Leggins will be $ 1,100 (sending.1010 Swiss francs) and the $ 2950 fleece jacket (sending.2,700 Swiss francs).For leather dresses, you will have to pay $ 4,200 (sending.3,855 Swiss francs).

Logos and tight

With Kim Jones, Kim Kardashian imagined tight -up parts in sheathed velvet, sculptural dresses in reconstituted leather, reversible tight jersey decorated with Fendi X skims, tights and sportswear clothes in recycled nylon, in neutral tones like khaki, camel, chocolate, black and white or in pop colors like purple.

"My vision of Fendi is to create clothes for all women, for all morphologies and that is what skimmed also does," explains Kim Jones, the artistic director of Fendi since 2020.The collection should include parts for large sizes also.