Kim Kardashian's Maternity Underwear Collection Is Controversial
With her Skims brand, Kim Kardashian offers "second skin" underwear for all body types and skin colors. They have been designed to be invisible, to sheath and/or support, to prevent friction between the thighs, etc. Since the launch of the brand a year ago, it has been a great success. Also, on Sunday September 13, the businesswoman certainly did not expect to cause a bad buzz by announcing the launch of a maternity line.
Why Skims Maternity is controversial?
When you're as famous as Kim Kardashian, you can expect to have many detractors. And these did not fail to criticize Skims Maternity. Some have criticized him for selling shaping clothes for pregnant women, implying that future mothers should hide their curves, or lose weight according to the most virulent. Others accuse her of wanting to aestheticize pregnancy at all costs, in particular because of the pictures revealed on Instagram.
“That would be so cool on pregnant women were just allowed to be pregnant and put on weight without worrying, and enjoy the miracle that is happening in their body and not have to worry about being embarrassed/criticized because that their bodies change for a great reason," wrote The Good Place actress and body-positive activist Jameela Jamil.
Kim Kardashian responds to the bad buzz
In a statement shared on Twitter, Kim Kardashian defended herself against these accusations. "To anyone who has a problem with maternity clothes, and if you haven't been pregnant before, you might not know what it's like to carry all that weight like I did with millions of strong women, the Skims maternity line is not there to lose weight, but to support," she says, pointing out that the fabric part located on the belly is not sheathing. According to her, it "provides support to help with the uncomfortable weight carried in your belly that weighs on your lower back." As for the leggings, they provide "compression [...] which helps to relieve the pain caused by swelling". "It's also worn postpartum and provides the comfort and support that most women need postpartum, especially if you're recovering from a C-section," she explains. It remains to be seen whether this response will be enough to calm the ardor of its detractors.