This is my time.Panties are 100 years old

Panties are the star of the International Lingerie Show which closes its doors on Monday January 22, Porte de Versailles in Paris.Professionals never stop reinventing new models...

The imagination has no limit when it comes to lingerie because it reflects our time.We evolve, our undersides also.Example, this movement that denounces everything that is gendered: toys, words, shots in the pub...The underside also become unisex: gray, white, black, red burgundy, it is the "positive body" effect that comes from the United States.

We show ourselves as we are and it takes the form of a real claim for the British brand Marieyat.You will see models with stretch marks, others as Simone Pérèle and Intimissimi present their undersides on women...dressed.The body is no longer a spectacle and, at the same time, we moved away from these ultra naughty undersides.

The "shapewear" rather than the thong

We see our clothes grow up.The pants go to the high waist, the underwear do the same thing.The thong is dethroned by the nesting panties.Not that of grandmother, lace panels, colors.The latest born at Wacoal is red and all in transparency, therefore sexy.It is also his name, when in reality, it is a "great support" panties as we used to say, understand a kind of sheath.But now we are talking about Shapewear's sculpting effect, for these light, transparent fabrics and capable of straightening any rebellious bead.

After cotton in 1918 and the birth of the first Petit Bateau panties, Marilyn Monroe which shows almost everything in 1955, the revolutionary lycra in the 60s, placed in seamless and innovative materials.They know how to be forgotten on the skin even if we see arriving at the lingerie salon of velvet panties, lamé or sequins they are glitter.The key word remains: comfort.

The panties, a lifestyle?

Some brands exclusively market panties: superb, Henriette H, etc..A market close to 750 million euros, growing two years in a row by almost 9% in total.After however a serious depression between 2012 and 2014, when the women finally said no to the thong.Today, the panties becomes the emblem of a freer lifestyle as at Breakfast Club, a French brand which advocates the port of the panties but without bras.We throw the top to the nettles, 70s way, that's the fashion.It goes away and it comes back.