Why is Kim Kardashian's new shapewear brand already causing a scandal?
Kim K has decided to reveal to the world her secret for wearing ultra-tight dresses: very well thought-out sheathing underwear. Only then, his new label is already a problem…
Admit it, we've all wondered at least once how Kim Kardashian managed to get into - and incidentally to breathe - in one of her very (very) tight dresses.
SHAPEWEAR FOR EVERYONE
Addicted to shaping underwear for 15 years now (she says it!), the eldest of the Kardashian clan has decided to share with the rest of the world her infallible tip for a flawless body by launching her own brand of shapewear. Tired of having to cut into her girdles so that they are perfectly concealed under her sometimes very short or asymmetrical outfits, Kim K remedies this problem by marketing sheathing underwear that adapts to all possibilities. "Kimono is my take on shapewear and solutions for women that actually work," she explained. For the sake of diversity, they exist in many shades of nude to become one with the skin of the one who wears them and to be completely forgotten! In addition, they adapt to all body types from XXS to 4XL. Well done Kim!
Kim K and cultural appropriation, a long story
However, this launch could only have been one more clever marketing stunt if Mrs. West had not chosen to baptize her "Kimono" brand. Yes yes, like traditional Japanese clothing that is generally passed down from generation to generation. If Kim was certainly amused by the resemblance with her first name, it does not make the Asian community laugh at all, which takes a very dim view of this umpteenth cultural appropriation of the queen of the selfie. Especially since Kim Kardashian has legally registered the word "kimono" in the United States. The ruthless Instagram account of fashion vigilantes @DietPrada has already sounded the alarm with many netizens expressing their anger using the hashtag #KimOhNo. We hope that Kim K has already hired a good community manager to manage this bad buzz!
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