Abercrombie & Fitch does not want to dress the big: the web rebel

20/08/2022 By acomputer 462 Views

Abercrombie & Fitch does not want to dress the big: the web rebel

La ligne américaine de prêt-à-porter Abercrombie & Fitch fâche une nouvelle fois les internautes.After the push-up bikinis for girls and models-objects, the brand confirms not wanting to offer large sizes (XL and XXL) for women.A choice which is far from being unanimous and which is strongly criticized on the net.

"In each school, there are young cool and popular, and others who are not that cool as that.We are talking to the trendy young people who have lots of friends.Lots of people do not get into this context and will not be able to come back.Is it exclusion?Completely.» Datant de 2006, le discours du président d’Abercrombie & Fitch, Mike Jeffries, trouve un nouvel écho dans l’actualité.

Refusing to offer large sizes for stronger women, the American brand is at the center, once again, of a bad buzz. Sur le Net, la décision de Mike Jeffries est largement commentée : «scandaleuse», «discriminatoire» ou «indéfendable» sont les adjectifs le plus souvent utilisés pour décrire la politique d’Abercrombie & Fitch.

Abercrombie & Fitch ne veut pas habiller les gros : le Web se rebelle

Revolted by this new scandal, Internet users have decided to boycott the brand.On the web, a mini-rebellion takes place with, in addition to the traditional petition, an action taken Greg Karber.His idea?Gather the brand's clothes and pass them through without shelter.

Driven by a video already seen almost a million times and the hashtag twitter #FitchThehomeless, the initiative is growing.Just enough to open Mike Jeffries's eyes?Not sure.