VIDEO.Fashion, beauty, lifestyle, Lisa Gachet and the Digistars take power

They are called Lisa, Chiara, EnjoyPhoenix, Betty or Horia...By dozens, these young and pretty girls have revolutionized the codes of fashion and beauty.They also innovated in the way of communicating via digital.Capable of federating numbers of views which are counted in millions on YouTube or Instagram, these digitalars drain strong communities of fans behind them.Cajolées by marks for their power of influence, some now appear at the forefront of parades.