Toulouse.Fashion.The Toulousains take out their claws

"It is a whole sector that raises his head" exclaims with enthusiasm Raymond Ruelle, who is to Youri Kot what Pierre Bergé was to Yves-Saint-Laurent, his alter-ego.The duo created its brand in 1989.Youri Kot is part of the small club of 7 Toulouse creators (12 in all in the region) that the group of clothing manufacturers (GIH), the region and the Drire have chosen to support for 18 months in marketing, theImplementation of website, collective or individual actions.At the beginning, Youri, who came from Russia, had installed his fashion house upstairs, in the tradition of fashion fairs of yesteryear.Now he has a storefront in his shop-workshop located in the heart of the Croix-Baragnon district, 1 rue des Trois Banquets."We cultivate the difference, we defend a style and a know-how that is starting to be recognized," says Raymond Ruelle."In times of crisis people have calculated, thoughtful purchases and they invest rather in quality.It suits us very well, because our target is the client who loves high-cut and flees the uniform ”.Chosen by L'Oréal to dress her models during big hairdressing shows in France and abroad, Youri Kot is never as inspired as when he draws evening dresses and tailors that follow forms.Its taste for mixtures of material, for supported lines, for sexyde leather and lace inclusions make it very recognizable.A tailor-made tailor at this designer costs around € 600."When we invest this sum, we have the right to demand a beautiful clothing that brings pleasure," he said.Youri loves women who assume and assume themselves.

144,260 euros.This is the amount of the subsidy granted by the Regional Council and the Drire for this project led by the GIH (Group of clothing industries) in order to support 12 creators of the region, 7 are Toulouse.

150 students/students are registered this year at the GIH training center, Esimode, which trains in stylist trades, model maker, designer, fashion designer, manager, collection manager, buyer...Training in 3 years (License equivalent) or in 4 years (Master 1 equivalent) after the bac.

1286 employees.La filière habillement (industrie, artisanat) de Midi-Pyrénées emploie au total 1286 employees (chiffres 2008), dont 767 dans les 12 entreprises de Haute-Garonne.The department comes first in front of the Tarn (283 in 8 companies) and the Tarn and Garonne (145 in 7 companies).

Map of vines, artistic fiber

Unique pieces.She grew up in the midst of the vines.Hence this very poetic brand.Both seamstress, painter, embroiderer, Marie-Pierre Arnaudet, alias Mapie, likes to play all her palette.She designs her job as a companionship.The client enters the process of creativity by expressing her desires, choosing the fabric, giving guidelines.It is up to the stylist to format these ideas and make them concretize in these very natural fabrics that she likes: linen, cotton, wool, silk, hemp ... Opinion to amateurs, this stylist is looking for 100 m2 in Toulouse to install a workshop there/tea room/art gallery.In the meantime she annexed a premises of the La Mucca bookstore, 23 rue des Lois, where she receives the afternoon.

Atypical elegance.Heir to five generations of fabric and stylist traders for other brands, Benoît Carpentier created a Draper Merchant 3 years ago with his wife Émilie.This male claw has positioned itself in the top-end."A luxury that does not take itself seriously" specifies Benoît.Indeed, if the cuts and very refined materials are of classic appearance, the cloth shopping touch is found for "politically incorrect" details.Thus, the fetish print of the stylist, used for liners or shirts, reproduces photos of brothel from the 19th century in the canvas of Jouy.And in all the fly nestles an explosive braid in the shape of a seamstress meter!The brand has its followers in the USA, Japan, Russia...and to the Grand Journaldecanal.Showroom (on RV), at 47 bis rue Chant du Merle.

Photo David Nakache

Drafier merchant, the chic male sexy the babies of Clara Bulle

Baby blouses.Installed in the countryside, in Cessales, a small town near Villefranche-de-Lauragais, Clara Bulle is open to the world, via its merchant site on the net.Respect for the comfort of the child, protection of nature, priority to fair trade characterize the ethical approach of the stylist.Young mothers who share these concerns will fall for the adorable organic cotton cotton teddy, amber and mom's amber necklaces, the very sweet bodysuits, to find on www.clarabulle.com

V.of wine, muse

Sleek glamor.Behind the V de Vinster hides Virginie, leader of the garage (13 rue Ferreol), a large space which she lends for exhibitions-sevencollective with other Toulouse creators for whom she has love at first sight.Coming from communication, Virginie de Vinster launched her brand five years ago.His style is both contemporary and sophisticated.Easy -to -live clothing and accessories in pretty materials.In love with the African continent, she also draws inspiration there.

Id.Ego, the rebellious dandy

Rock n 'chic.Phung trung heu graduated from Esimod Toulouse.After having worked as artistic director at Lecouturier Dominique Sirop, in Paris, this 30 -year -old stylist launched his own brand two years ago, Id.Ego, with Marion Zani, met at school.His style could be summed up in two words, "BCBG Rock", a clever mixture of rebellious spirit and mastery.That he creates for men or women Phung likes to divert the classics.In its chic urban locker room, metal, microfiber rub shoulders with denim, leather, fur, woolles...Refinement and modernity, poetry and realism, luxury and simplicity, modesty and daring, this creator cultivates paradoxes and flirts with extravagance.The graphics inspired by urban life highlight the details of the garment while accessorizing it.The brand is already broadcast in several shops in France and here at Kozenko, 34 rue Sainte-Ursule.

Charles R.Couturier de l'amour

Effects.It was after a first parade on Place Saint-Georges in 2005, whose nail was a wedding dress, that Charles Revillodod decided to specialize.He creates unique, tailor -made models (1,000 to 1,600 €) and likes to play with materials.Like this dress (photo) composed of a pleated silk satin bustier and a skirt in unwreeted paper petals.An innovative and sewing approach for contemporary brides.

For three years, Charles.R dresses the bastards.Thus, the train and the dress that Zazie carries on stage (on TF1 on March 6) was drawn and sewn in the showroom workshop of 71 boulevard des Récollets.