Shopping Promenade Cœur Alsace: a unique experience in the Eurometropolis of Strasbourg
One week after Claye-Souilly, opening in the Strasbourg Eurometropolis
One week after opening its third Shopping Promenade in the Paris region (see the article The latest Shopping Promenade shopping center opens in Claye-Souilly), the Frey group is opening a new outdoor commercial space. Located in the heart of the Strasbourg conurbation, straddling the municipalities of Vendenheim, Mundolsheim, Lampertheim and Reichstett, this open-air shopping center was born out of a development competition launched by the Eurometropolis of Strasbourg in 2013. Frey is carrying out here the largest urban and commercial renewal operation ever launched in France", specifies the group, which won the competition for the requalification of the northern commercial zone (ZCN) and was thus able to launch this HQE-certified sustainable development project. Layout.
In total, 150 hectares are being transformed little by little (the end of the project is scheduled for 2030 and the opening of this shopping center is the very beginning of this redevelopment), with the creation of 40,000 m² of housing and as much sales area. The Shopping Promenade Cœur Alsace itself has around sixty stores and welcomes its visitors in a green setting. A 5ha Agroparc has been designed so that a group of organic farmers can cultivate and sell their production in an ultra-short circuit, directly on site, via the Le Sillon catering outlet.
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Catering, leisure or retail: brands for everyone
On site, consumers will be able to find many national retail brands such as Leroy Merlin, Decathlon, Intersport or Boulanger. In terms of clothing and personal equipment, Adidas, Nike, Levi's or Kiabi and Besson Shoes have responded, as well as Equivalenza, Nocibé or Bleu Libellule for beauty. The interior design sector is also well represented with brands such as La Chaise Longue, Ambiance & Styles, and Maxi Bazar.Cultura is also one of the major brands that have chosen to establish themselves in the Shopping Promenade Cœur Alsace.
The most gourmet can find the burgers Big Fernand, Au Bureau, L’Ancienne Douane, Vapiano, Ramen Shop, Columbus Café or even Pitaya, Copper Branch and Kiosque Saumon & Co for take-out or delivery meals while waiting for restaurants to be allowed to welcome the public again.
Finally, on the leisure side, Shopping Promenade Cœur Alsace will offer a space dedicated to indoor karting, bowling, laser game, arcade room, etc. with SpeedPark and a virtual reality games and experience area, with Virtual Center. Hapik (mixture of climbing and indoor tree climbing) will also be present in the commercial area.
This leisure offer will be supplemented by various free access equipment, such as various XXL playgrounds, "one of which is 15 meters high", according to Mathieu Mollière, director of communications and marketing for the Frey group. He assures that “what will also make the originality of the place is the richness of the experience that we will offer to visitors! »
Do you want to know more about what this shopping center has to offer? Go to the official website of Shopping Promenade Coeur Alsace!
