How much do the French spend on their lingerie?
Exit les culottes de grand-mère et les soutiens-gorge difformes. Gainsbourg a écrit la chanson Les dessous chics en connaissance de cause. Car les Françaises vouent un véritable culte à leur lingerie. La preuve : même en période de crise, avec un pouvoir d’achat qui fait la grise mine, elles continuent à casser leur tirelire pour s’offrir des sous-vêtements affriolants, des collants élégants et des nuisettes sexys.
According to figures from the French fashion institute unveiled this Thursday before the International Lingerie Show (which will be held from January 23 to 26), they spent on average 131 euros in 2015 on this position (against 130 eurosin 2014).
A very annoying body lejaby.
The 15-24 year olds are the most expense in this area
Surprise: we would imagine that young girls cannot afford follies in the lingerie department, but it is 15-24 year olds who spend the most in this area: 188 euros per year (10 % more than in2014)."It is the most fashionable victim population who bought not very expensive pieces of lingerie, but which require to be replaced often.Young girls are also the most prone to pulse purchases: they easily crack for a beautiful bra that will guess a transparent top, especially as they are in seduction, "explains Taya de Reyniès, the director ofliving room.Another explanation according to her: "The first purchases of lingerie being often made by mothers, these are ready to spend to please their daughters".
Beyond twenty-five years old and up to forty, women are not ready either to cut on their budget under clothes, even in times of lean cows: in 2015, 24/34 year olds spent 163euros (+30 % in one year) and 35/44 year olds 148 euros (+28 %)."I see the influence of 50 shades of Gray.The film made some women want to reinvest in sexy lingerie, ”explains Taya de Reyniès.
A very sexy set of the flash brand you and me.
A love of the frostbings which can also become a passion, since 7 % of French women say they buy lingerie once a month.But the majority of French women are still reasonable, because 29 % of French women say they are every two to three months and 41 % once every six months."Lingerie purchases remain seasonal: they are made massively at Christmas, in January on the occasion of the sales and for Valentine's Day, then in June because in women are aware that their undersides will be more visible," explainsTaya of Reyniès.
Hanro pajamas whose top can very well be independently worn.
Tights and nighties too
When they crack in lingerie shops, it is not only for a lace or cotton adornment."In 2015, women bought a lot of bustier bras, silk tops or lace bodysuits that they can wear as well as underwear or as a sexy high in summer or in the evening," observes Taya de Reyniès.
A tendency to "two in one" that is found with the nighties that can be used as clothing in summer.The fancy tights have also been popular: "Young women carrying a lot of minijpes or shorts, they acclaim pretty tights who dress the leg and allow them to forge a low price", underlines the expert.Just like pajamas, cotton or silk, whose sales are up 10 % in one year.Because cocooning does not prevent glamor ...
The tights of the Hudson brand.
