Loire-Atlantique: they create lingerie for women with breast cancer

14/01/2023 By acomputer 376 Views

Loire-Atlantique: they create lingerie for women with breast cancer

By Laurent Fortin Published the last update on 14 May 20 at 13:42L'Hebdo de Sèvre et MaineSee my news

Suffering from breast cancer, Catherine Cormerais was the first to be concerned by the need “to regain her femininity“. But not the only one. The resident of Clisson is the spokesperson for those who have undergone mastectomy, double mastectomy or lumpectomy. In addition to the physical consequences and the treatments, there is also the psychological impact.

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A forgotten niche

If brands have already looked into the subject. And created specific bottom lines, "the existing one is far from satisfactory", estimates Catherine Bondu, former pharmacy assistant who was able to see the distress of these women in pharmacies, when they tried "a corsetry more medical than clothing “.

she completes.

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“A dream come true”

Loire-Atlantique: they create lingerie for women with breast cancer

The two women from Clisson therefore set themselves the challenge of improving fashion. The adventure therefore began last summer.

is moved by Catherine Cormerais, who confides that she imagined a range three years ago when she came out of surgery. With a stylist and a young marketing professional, Chloé Duffay, they worked on comfort and style.

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details the youngest of the trio.

Made in Clisson

The first long pajamas, camisole-shorts, babydolls and negligees have just come out of the Manufacture de Clisson (ex-Lethu-Regence). A textile workshop where they share the premises.

expresses this team which already created in September Embell’vie, an institute which offers multiple well-being services to women with cancer (socio-aesthetics, dermopigmentation, hair prostheses, adapted lingerie, etc.). A short circuit that allows them to display moderate prices (from 90 euros for a negligee to 130 euros for a short camisole).

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Those who have invested their own money in this creation, hope to be able to recover their bet. And a little more to relaunch other collections. They have launched a kitty to support them financially. For the moment, purchases are only possible on the Internet or at the Embell'vie shop, Tabari area, in Clisson. They hope to reach distribution points. The INPI, where a patent has been filed, encouraged them, believing that they had no competitor in France. A country where breast cancer is unfortunately the most frequently observed in women: in 2018, 58,459 new cases were detected.

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